If you are an association or a community getting to know each person individually is very valuable. The next time you see the person face to face, you will feel that much closer and have things to actually talk about. Even for a circle of friends, isn’t it amazing when you have known someone for the longest time, yet you find something totally new about them that you have in common? Get to know each other even better on an individual basis.
The membership page allows you to invite more and more people and keep tabs on how many members you have and how often they are interacting with your online community! Remember, the more interaction, the more fun there is and higher the chance of increase in memberships!